If an idea or innovation is long-lasting, chances are that it may actually be because it ?works. Promotional products according to some, is the oldest form of advertising. Both consumer and business owner might accredit this to the stipulation everyone will always like free stuff. But the long lasting power of promotional products is attributed to factors more than one.
- It Triggers Something That’s Hard-Wired
Surprisingly enough, it’s not because humans are wired to want free stuff. It’s actually due to something that’s subconscious within most individuals and that being the norms of reciprocity. If you receive something, you’re likely to want to give something back. Jerry McLaughin, owner of one of the largest online vendors of promotional products says that humans are hard-wired to respond if we get something. If customers weren’t giving back, the average $30,000+ per annum SMEs are spending on promotional products would be a poor repeated business decision to say the least.
- It Builds Customer Loyalty
Something like customer loyalty can’t just be built through the web of Facebook and marketing e-mails. People desire connection, whether it be through a smile or a friendly chit-chat. Promotional products gives you the space to engage with potential customers, stamping your brand with a friendly face. People are more inclined to to remember how someone made them feel rather than what they gave, and in that, loyalty can be built.
- It Increases Brand Recognition
Because we all want to be recognised right? Promotional products leverage your brand and slogan in a way that virtual communication cannot. With enough mass distribution and repetition, brand recognition is inevitable. I can’t count the number of times I pulled out a freebie pen to jot notes with and a peer next to me pulled out the same one. On top of that, if you’re lending someone a freebie pen or a USB stick, just that simple transaction in itself will increase recognition.
- It Draws Attention
?If you’re tabling at a trade-show or an expo, nothing draws more attention than free goodies. In fact, some people just scurry for the ones that offer free things without knowing which brand they’re flocking to and it’s only when they’re holding the product they see the brand. If you want to attract the crowds, you have to bring the goods.
- It Sticks Around For a Long Time at Low Cost
Although it is reported humans are exposed to as many as 5,000 ads a day, it’s the physical products that stick around and maintain an impression. Whether it be a notepad, a reusable grocery bag, a pen, an USB, or a frisbee, it’s these one-off products that last for a long time.