Who says winter apparel is boring? Not anymore. There is an amazing array of fashionable winter clothes and accessories that you can choose from to make sure the chill in the air does not dampen your fashion spirits. Online stores are offering great options for winter apparel and styles to cater to the new age fashionistas. In the age of social media, these styles are very retail focussed. Fashion retailers are happy to push the sales of the stylish winter wear through online sales events, offers and other value-added services.

Additionally, winter apparel makes for a very good promotional product choice. Companies know that the customers will surely be extremely pleased when they receive good looking winter apparel that is not just useful and very relevant for the season but also very fashionable.

Check out from these stylish apparel options to include in your promotional product list this winter:

• Long beanies: These beanies are a good substitute for the standard acrylic beanie. Long Beanies are oversized but securely fitted on the head. They are slightly longer and are perfect for long hair or thick locks. These beanies give the perfect protection against cold and at the same time add that extra charm to your glam quotient.
• Soft shell jacket: Another very trendy and versatile piece of winter apparel you must include in your wardrobe is the soft shell jacket. These generally come with a soft lining of microfleece. They are water resistant, breathable and stretchy. You can wear them in light winters as well. Soft shell coats are also available and are a good choice for those who like to wear something trendy to work.
• Branded gloves: Hand gloves are a must have for your winter wardrobe. You can wear them while driving or even when you are indoors. There are options in branded gloves which are touch screen friendly. You can use your smartphones and tablets even with your gloves on.
• Classic crew jumper: This is a classic item that has been around for many years, but it is making a comeback this winter. If you are looking for some comfort and great fit along with the cover from cold weather then the classic crew jumper is a good pick this season. 
• Puffer jacket: These have quilled puffy stuffing between the stitching that keeps your body warm during winters. These can be worn to work as well. Just like crew jumpers these jackets have been around for a long time but are becoming more popular once again now. The advanced and improved version of puffer jackets available in the market is not as bulky as they used to be. They are lightweight, weatherproof and perfect for the Australian climate.

These stylish apparels and accessories can be easily branded and customised with the company logo and name so that whenever your customers flaunt their winter wear, they also showcase your company name proudly. Winter accessories and apparel are becoming a hot favourite of marketers because of their functionality and relevance.

Make sure you target your customers well and give the freebies only to those who fit the demographics of your prospective buyers. Remember, not to compromise on the quality of the product. It should at least last the whole season. A customer who would use your winter promotional product for a few months during the season may become your lifelong loyal consumer. So it is worth investing in a product that is useful and of superior quality.