Having the right trade show merchandise is a key strategy for making good connections. The number of people, booths, and displays can be impressive, which can make it difficult to stand out. To benefit from having a booth, new customers, clients, and business partners, need to remember who they talked to. It is not likely that they will remember the name of every company they visited, so making sure they have a reminder that is relevant to the company is essential. This is where the right promotional products could give a company an advantage over competitors.
BE EFFECTIVE AT TRADE SHOWS THROUGH ITEM SELECTION
The range of options for promotional merchandise is outstanding and there is something for everyone. Having the right item to distribute at a show can help grow a business significantly, which makes it important to plan ahead and have a strategy. The people who go to these events and conventions will be swamped with industry information about the latest innovations and those who specialize in providing solutions. They are likely to have plenty of brochures and data sheets branded by each company. These are great for offering a deeper description about the services a company provides. However, to keep the name of the company in the new contacts mind, something different is needed.
At the end of trips to trade shows, it can be tempting for people to file away, or discard, the reading material. Those who left the show with something more useful are likely to keep it where the can see it more often. This is where pens or notepads are effective tools for keeping a company’s name fresh in the mind of clients long after the show. An item that is more industry specific may even trigger a connection about the specific services. A company that specializes in IT solutions can hand out USB sticks with the company’s name in it to computer technicians. Including some relevant files will give them something to review after the show.
The branding on the item is key because it will raise the status and visibility of the company in the minds of the new contacts. When the item is something that is seen or used often, it will help to reinforce the name of the company as a provider of quality solutions. Everyone likes getting new shirts and hats from these events and they have the added bonus of raising the company’s visibility to other people. Employees staffing the booth at the show who are wearing the shirts will help brand the company with those who take the shirts home with them. Investing in the right promotional items is a key advertising strategy.
